The seed for the book came about when Justin learnt, the hard way, that it wasn’t good enough to be great at what he does, he has to be great at pitching, what he does. That began his journey of research and discovery into the topic. Perhaps you can relate, today, learners are brought up to believe they are great, but aren’t being taught how to express (sell or pitch) their greatness. We all sell all day, and those of us who ‘hate selling’, really hate rejection. Did you know that big pharmaceutical businesses spend more money on pitching and selling than on research and development? Very telling!

Plus, Justin’s method, outlined in Pitch To Win, is proven, having been credited with winning major entrepreneurship competitions and deals:

“The Pitch to Win method played a critical role in our winning this competition.”
– Julian Kyula, Winner, IBM Global Entrepreneur of the year

“I’m not sure our auditors have ever got applause after a pitch, but that’s what happened after we applied Justin’s method, winning one of our most important deals.”
– Ajen Sita, CEO, EY

“A brilliant resource for winning new business.”

– Nadia Bilchik, CNN

How to present, persuade and close the deal

Being the best doesn’t guarantee you’ll get the business. Having the best pitch does.

Whether you’re looking for clients, investors or employees, you need to know how to pitch your products, services and ideas. Justin Cohen’s internationally acclaimed 6-step formula has been credited with winning some of the toughest deals and exponentially increasing sales.

In Pitch To Win, you will discover:

  • The number 1 reason a winning pitch gets chosen over the rest.
  • The mindset of people who win the most pitches.
  • A step-by-step guide to creating and delivering a winning pitch script.
  • How to reduce nervousness and develop big pitch temperament.
  • How to win without being salesy and by living your purpose.

This is the ultimate formula to pitching anything to anyone. Best of all, you get to do it without being ‘salesy’ and by living your purpose. A true gift not just to anyone in business, but anyone who wants to  change the world.

For more information on Justin Cohen, his book Pitch To Win and upcoming speaking events:





About the Author

Justin Cohen is a business strategist, international speaker and a world-leading expert on pitching for business. He has coached entrepreneurs, small businesses and major corporates to win some of the toughest multimillion-dollar pitches.

  • Publisher:                                       Mercury
  • ISBN:                                                9781928230588
  • Recommended Retail Price:        R 250
  • Classification:                                 Entrepreneurship; Business Inspiration; Sales
  • Availability:                                     Across all good bookstores and online
  • For more information:                 Jodi Lynn Karpes, GreenQueen Communications

+27 (0)84 876 5431,